What is banner advertising?

Banner advertising is a form of online advertising that is used by advertisers to bring in traffic from other websites and networks. It is a display ad wherein you can use images in different formats and can also add text. They are very popular as they are noticed by people easily and enjoy a good click through rate.  The banner ads are generally placed on the top of web page and are noticed better which is why they are so successful. It is also important that the ads are published on good websites and networks so that they can bring in traffic from there and promote your website.


Nowadays, interactive banner ads, video banner ads and animated ones are also used by the advertisers as they have a better click through rate. When you use such ads for promoting your website then you can easily bring in more traffic to your website. You also have the option to buy quality traffic wherein you can direct the banner ad campaign to the targeted consumers. This kind of ad campaign gives you better returns on investment and is therefore considered to be more efficient. We can help you to buy banner advertising for promoting your website and help in making it more popular.