If you are
planning to use advertising to promote your website then you can consider using
banner ads instead of text based ads. They are both form of online advertising
but the banner ads have a better reach and click through rate. When you use
banner ads then you can use image and text to reach out to the target
consumers. You can also use video banner ads which allows you to use video and
catch target consumer’s attention. In text based ads, you can only use text to
reach out to the target consumers. It is however a known fact that a picture
speaks a thousand words and therefore image based ads is able to draw more
attention. So when you use banner ads then you can easily look forward to
better traffic.
The size of the ad also matters and the banner
ads are relatively big. They are sprawled across the webpage and enjoy an
important placement. They are placed right on the top of the webpage and are
therefore noticed by the people who visit the website. When people see the ad
they might be attracted to it and click on it which takes them to the
advertiser’s website. This helps you to draw good traffic and promote your
business better.