A banner ad is
one of the oldest forms of advertising that was used online. It refers to the
square ad boxes that are scattered across a webpage. The standard banner ad is
one which is placed on the top of a webpage and has text and images that are
visible to the visitors. These ads may also have animation, graphics and videos
which manage to catch people’s attention better and promotes the website to
them. Many online businesses use these banner ads to promote their website as
they are effective and enjoy a very good click through rate.
Apart from being
placed on the top of the page, the banner ads may also be published on the
sides and are called as skyscraper banner ads. The format, size and prize of
these ads vary as per the placement and network you choose. It is however, an
effective means of advertising and brings you more traffic which helps in
making it cost effective as well. You can buy targeted banner traffic which can
also help you to get better quality traffic and helps you to promote your online
business to the target consumers. You can contact us to know more about banner
ads and how they can help you to promote your business better.