Advertiser needs to understand the role browser targeting plan in campaign optimization, because for banner ads, browser on which they appear are very important, some of the banner ads perform well on IE, and Mozilla but are blocked by Chrome.. this can happen on more than one instance, specially with 3rd party tags and adserving, so its very important to see the campaign performance breakdown based on browser basis and work accordingly towards campaign optimization.
We allow you to target specific Browsers and make an effectively optimized campaign for yourself.
TO further make Browser targeting more interesting, we even allow Browser version tarting options aswell, which allow you to exclude outdated browsers where the banners otherwise might not open up correctly.
